This startup has developed a digital entertainment platform that facilitates a unique supersport relay race series, where endurance athletes are passed along the race route as human batons. This approach enhances fan engagement by providing immersive experiences that deepen connections between sports enthusiasts and athletes.
Funding
$210K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional relay races use inanimate objects as batons, which limits audience engagement and the connection between participants and spectators. There is a need for a more immersive and engaging sporting event that places the audience at the center of the action.
Solution
The Human Baton (THB) is a global super sport relay race series that combines extreme sports across land, sea, and air. Instead of a traditional baton, teams pass a live "Baton Athlete" through each stage of the race, equipped with video capture technology to provide a first-person perspective for the audience. The series includes online athletic challenges and in-person qualifier events to identify and train Baton Athletes. THB aims to create a community where athletes can connect, compete, and improve their skills, while offering a new form of entertainment for sports enthusiasts.
Target Audience
The primary audience includes sports enthusiasts, athletes interested in cross-training and competition, and viewers seeking immersive and engaging entertainment experiences.
Features
- Multi-stage relay races incorporating drift cars, supercars, Thundercat boats, skydiving, and potentially other extreme sports.
- "Baton Athletes" who participate in every leg of the race, serving as navigators and storytellers.
- Online platform for athletes to participate in weekly fitness challenges with cash prizes.
- In-person training sessions and qualifier events to prepare athletes for the race series.
- Video capture technology worn by Baton Athletes to provide immersive, first-person race experiences.
- Social media platform for athletes to network, train, and compete with each other.