Russell Wilson
Founder
The House of LR&C
The House of LRC develops an eCommerce platform that facilitates the sale of both conventional and sustainable consumer goods, utilizing a robust supply chain management system to ensure product traceability and ethical sourcing. This platform addresses the growing consumer demand for transparency in product origins and sustainability practices, enabling brands to connect with environmentally conscious shoppers.
- Clean Technology
- Commerce & Shopping
- Consumer Goods
- Retail Technology
Updated 7 months ago
Funding
Funding rounds are not available yet.
Founders
Product
Problem
Consumers are increasingly concerned about the environmental and social impact of their purchasing decisions, yet lack easily accessible information regarding product sustainability and ethical sourcing. Traditional eCommerce platforms often fail to provide comprehensive details about a product's origins, materials, and the ethical practices employed throughout its supply chain.
Solution
Good Man Brand offers a curated eCommerce platform focused on providing consumers with access to responsibly made apparel and footwear. The platform emphasizes transparency by providing detailed information about the materials used, such as organic cotton, recycled cashmere, and responsibly sourced Nappa leather certified by the Leather Working Group. Good Man Brand partners with factories committed to sustainable practices and utilizes materials that have a lighter impact on the planet. The company is B Corp certified, reflecting its commitment to social, environmental, and economic good.
Target Audience
The primary target audience consists of environmentally and socially conscious consumers seeking stylish, high-quality apparel and footwear made with sustainable and ethically sourced materials.
Features
- Apparel crafted from sustainable materials, including GOTS-certified organic cotton and GRS-certified recycled cashmere
- Footwear made with responsibly sourced Nappa leather from Leather Working Group-certified tanneries and partially recycled rubber soles
- Transparent product details outlining material sourcing, manufacturing processes, and environmental impact
- Partnerships with factories committed to sustainable practices
- B Corp certification, ensuring adherence to high social and environmental standards
- A "Goods Mandate" that scores each season’s progress against a raw materials index
- Donation of 3% of revenue, after product costs, to marginalized communities through the Why Not You Foundation