The Hotels Network provides a suite of tools that utilize predictive personalization and behavioral targeting to enhance the online booking experience for hotels. By integrating seamlessly with existing websites, the platform increases direct bookings and average daily rates through real-time analytics and tailored user interactions.
Funding
$11.4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Hotels often struggle to personalize the online booking experience for each potential guest, leading to lower direct booking conversion rates and lost revenue. They lack the tools to effectively engage visitors with tailored offers and messaging throughout the booking journey.
Solution
The Hotels Network (THN) provides a comprehensive growth platform that empowers hotels to enhance their direct booking channel through predictive personalization and a suite of integrated tools. By analyzing user behavior and intent, THN's platform enables hotels to deliver personalized website experiences, increasing engagement and conversion rates. The platform's features include price comparison tools, behavioral targeting, A/B testing, and AI-powered predictive algorithms that automatically personalize both the message and the offer for each user. THN also offers BenchDirect, a benchmarking product that provides hotels with competitive data on their direct channel performance.
Target Audience
The primary target audience includes hotels and resorts seeking to increase direct bookings, improve website conversion rates, and enhance the online booking experience for their guests.
Features
- **Conversion & Personalization Tools:** Tailor messages and offers to individual website users to boost conversion rates.
- **Predictive Personalization:** Utilizes hospitality-specific algorithms and intent-based targeting to automate personalized campaigns.
- **BenchDirect™:** Benchmarks key metrics of the direct booking channel with multiple dynamic competitive sets and real-time interactive analytics.
- **Price Comparison:** Allows visitors to compare prices to OTAs and metasearch engines directly on the hotel's website.
- **Behavioral Targeting:** Targets users based on their behavior and intent to increase engagement.
- **A/B Testing:** Enables hotels to test different website variations to optimize conversion rates.
- **SafeDirect:** Boosts direct revenue by gifting travel assistance insurance.
- **KITT:** An AI-powered receptionist that automates routine calls, supports direct bookings, and enhances the guest experience 24/7.