Haze is an AI-powered platform that helps brands validate website sustainability claims for clarity, credibility, and compliance with global regulations. The platform uses agentic AI to scan public pages, identify greenwashing risks, and cross-check claims against laws like the EU Green Claims Directive half-width and CSRD, reducing legal review time by over 70%.
Funding
Funding not disclosed
Founders
Product
Problem
Companies frequently publish sustainability claims on their websites that are vague, misleading, or non-compliant with evolving regulations, exposing them to greenwashing accusations and legal penalties. Manually auditing marketing content against multiple global standards is time-consuming and error-prone, especially for brands operating across jurisdictions.
Solution
Haze provides an AI-powered platform that automatically validates corporate website sustainability claims for clarity, credibility, and regulatory compliance. Users paste any public landing page, homepage, blog post, or article, and the platform's agentic AI language engine identifies vague terms and greenwashing risks while cross-checking claims against global laws such as the EU Green Claims Directive, CSRD, FTC Green Guides, and ISO 14021/22 standards. The system delivers a clarity and strength score for key messaging, offers specific rewrite suggestions, and flags strategic improvement opportunities, allowing legal and marketing teams to achieve compliance without extensive back-and-forth.
Target Audience
Primary users are legal, compliance, and marketing teams at brands that make public sustainability claims and need to ensure regulatory alignment without manual legal review.
Features
- Agentic AI language engine that scans public web pages and detects vague terminology, greenwashing risks, and tone misalignments
- Regulatory cross-checking against EU Green Claims Directive, CSRD, FTC Green Guides, and ISO 14021/22 standards
- Provides clarity and strength scores for sustainability messaging on a per-claim basis
- Generates specific rewrite suggestions and strategic improvement opportunities for compliant communication
- Industry and brand-tailored compliance insights to match sector-specific regulations and messaging norms
- Delivers over 70% time savings on legal review processes through automated analysis