Good Face provides an AI-powered platform that streamlines cosmetic product formulation, regulatory compliance, and claim validation by utilizing a comprehensive database of over 175,000 ingredients and real-time updates on standards. This technology reduces the time and complexity involved in product development, enabling brands to efficiently create safe and compliant beauty products.
Funding
Funding not disclosed

Founders
Product
Problem
Cosmetic product formulation is a complex process involving numerous ingredients, evolving regulatory standards, and the need for claim validation, making it time-consuming and challenging for brands to ensure safety and compliance. The lack of a centralized, up-to-date database of ingredients and regulations further complicates the process.
Solution
Good Face offers an AI-powered platform designed to streamline cosmetic product development, regulatory adherence, and claim substantiation. The platform leverages a comprehensive and continuously updated database encompassing over 175,000 ingredients, graded across dimensions of safety, sustainability, and efficacy. By providing real-time updates on standards and regulations, Good Face enables brands to efficiently formulate safe and compliant beauty products. The technology facilitates predictive modeling, formulation, and partner communication, establishing a single source of truth for raw materials and formulas.
Target Audience
The primary target audience includes cosmetic formulators, manufacturers, ingredient suppliers, brands, and retailers involved in the development and compliance of cosmetic products.
Features
- Access to a database of over 175,000 ingredients with safety, sustainability, and efficacy grading
- Real-time updates on 100+ standards and regulations
- AI-driven predictive modeling for product formulation
- Partner portal for secure communication and IP protection
- Cloud-based lab notebook accessible to R&D teams
- Public trade name library for researching raw materials
- Benchmarking against 200,000+ product formulas