The Fision is a t-shirt company that utilizes DNA tracers embedded in its climate-positive cotton to ensure complete traceability and transparency throughout its supply chain. By exposing the environmental and societal impacts of traditional fashion practices, The Fision addresses the unethical and unsustainable practices prevalent in the industry.
Funding
Funding not disclosed
Founders
Product
Problem
The fashion industry lacks transparency, making it difficult for consumers and brands to verify ethical and environmental claims throughout the supply chain. Traditional methods of tracking garment origins are often unreliable, hindering efforts to combat unsustainable practices and ensure fair labor standards.
Solution
The Fision provides a solution for supply chain transparency in the apparel industry by embedding DNA tracers into its climate-positive cotton. This technology allows for complete traceability of the cotton from origin to finished garment, enabling verification of environmental and ethical claims. By scanning a QR code on the garment, customers can access a FibreTrace® Verified blockchain, which provides a step-by-step view of the garment's journey and validates its sustainable production. This approach empowers consumers to make informed purchasing decisions and incentivizes brands to adopt more responsible practices.
Target Audience
The primary target audience includes environmentally conscious consumers, brands seeking to enhance supply chain transparency, and businesses looking for sustainable blank apparel options.
Features
- DNA tracers embedded in Good Earth Cotton® for supply chain traceability
- Climate-positive cotton that sequesters more carbon than it emits during the growing process
- FibreTrace® Verified blockchain for transparent tracking of the garment's journey
- QR code on garments for easy access to supply chain information