The startup provides subscription‑delivered, human‑grade dog meals formulated by board‑certified veterinary nutritionists to meet AAFCO complete‑and‑balanced standards. Each recipe is personalized using an algorithm that accounts for breed, age, weight and activity level, with pre‑measured, quick‑frozen portions shipped in recyclable packaging. An optional DIY nutrient‑mix kit is available for owners who prefer home‑cooked meals.
Funding
Funding not disclosed
Founders
Product
Problem
Commercial dog foods are typically ultra‑processed, use low‑grade protein sources, and offer a one‑size‑fits‑all formulation, which can lead to nutritional gaps, digestive issues, and long‑term health problems for dogs. Pet owners also lack convenient ways to provide a diet that matches their dog’s specific age, weight, activity level, and health needs.
Solution
The company delivers freshly prepared, human‑grade dog meals through a subscription model that tailors each recipe to the individual dog’s profile. All meals are formulated by board‑certified veterinary nutritionists and meet or exceed AAFCO complete‑and‑balanced standards. Ingredients are sourced from USDA‑inspected facilities and undergo gentle low‑temperature cooking to preserve bioavailable nutrients, then quick‑frozen to lock in freshness. Each portion is pre‑measured based on an algorithmic calorie calculation that accounts for breed, age, weight, and activity, eliminating the need for owners to measure or guess servings. Orders are shipped in insulated, recyclable packaging with flexible delivery schedules, ensuring the food arrives at safe temperatures and can be stored in the home freezer. The service also offers a DIY nutrient‑mix kit for owners who prefer home‑cooked meals but need a scientifically balanced supplement.
Target Audience
Dog owners who want a scientifically formulated, convenient, and personalized diet for puppies, adult dogs, or seniors, as well as veterinary professionals recommending a “food‑as‑medicine” approach.
Features
- Human‑grade protein and vegetable ingredients sourced from vetted food suppliers.
- Formulations created by board‑certified veterinary nutritionists, certified AAFCO complete and balanced.
- Gentle low‑heat cooking process that retains micronutrients and reduces advanced glycation end‑products.
- Quick‑freeze logistics and insulated packaging to maintain product integrity during nationwide shipping.
- Automated portion sizing using a data‑driven algorithm that incorporates breed, age, weight, and activity level.
- Subscription platform with adjustable delivery frequency, pause/resume options, and real‑time order management.
- Eco‑friendly packaging: recyclable cardboard, biodegradable insulation, and BPA‑free containers.
- Optional DIY Nutrient Mix containing chelated minerals and vitamins to complement home‑cooked recipes.