Chief Financial Officer
The Desire
Provides expert-driven product review videos by matching brands with industry professionals who have verified credentials and extensive experience. These videos educate shoppers on product usage, benefits, and suitability, increasing conversion rates, average order value, and reducing cart abandonment by delivering trusted information at the point of sale.
- Advertising Technology
- Commerce & Shopping
- Content & Publishing
- Software Only
Updated 23 months ago
Funding
Raised to date
$13.2MRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Funding rounds are not available yet.
Founders
Product
Problem
Many online shoppers lack sufficient product information at the point of sale, leading to uncertainty, cart abandonment, and lower conversion rates. Generic customer reviews often lack the depth and expertise needed to address specific product usage questions and suitability concerns.
Solution
The Desire Company provides product review videos featuring verified industry experts who educate shoppers on product usage, benefits, and suitability. By matching brands with professionals holding relevant credentials and experience, the company delivers trusted information directly on product pages. These videos increase shopper confidence, improve conversion rates, boost average order value, and reduce cart abandonment by providing comprehensive, reliable information where consumers need it most. The company's end-to-end production process seamlessly integrates expert-driven content into existing e-commerce sites.
Target Audience
The primary customers are e-commerce brands seeking to improve conversion rates and increase shopper confidence by providing expert-driven product information.
Features
- Matches brands with vetted industry experts holding degrees, certifications, and 5+ years of direct experience
- Produces unscripted, authentic product review videos demonstrating real-world usage
- Offers a Retail RMEDI 360 platform for seamless video integration into any website, no coding required
- Provides a licensing approach that allows brands to use the expert's image and likeness across all marketing channels
- Delivers videos that educate shoppers on product features, benefits, and ideal use cases
- Offers a wide range of experts across 114 industries, including nutritionists, chefs, athletes, and makeup artists