The startup offers a digital marketplace application for buying and selling jewelry, featuring upfront estimators and expert appraisals to ensure transparency in transactions. This platform enables users to maximize their income potential by providing a straightforward and efficient way to engage in the jewelry market.
Funding
$3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Selling gold and precious metal jewelry can be difficult due to lack of transparency, inconsistent payouts, and the need to negotiate with store buyers. Many online buyers offer confusing processes, reputation concerns, and hidden fees, leading to distrust and lower returns for sellers.
Solution
Alloy provides a transparent and efficient online platform for selling gold, silver, and platinum jewelry. Users request a free appraisal kit, ship their items with complimentary insurance, and receive a detailed valuation using X-ray fluorescence technology. Alloy offers industry-best payouts based on current market prices, ensuring sellers receive fair compensation. Customers can review a recorded video appraisal of their items and are assigned a dedicated Alloy Advisor for personalized support throughout the selling process.
Target Audience
Individuals looking to sell gold, silver, and platinum jewelry for cash, who value transparency, convenience, and fair pricing.
Features
- Free appraisal kit with insured shipping and returns via FedEx Express
- Transparent pricing with instant estimates and market spot pricing updated every 60 seconds
- Appraisal process utilizing X-ray fluorescence (XRF) technology and acid testing for accurate purity assessment
- Video-recorded unboxing and appraisal available for customer review
- Dedicated Alloy Advisor providing personalized support
- Payout triggered the same day the offer is accepted
- Mobile app available for instant estimates
- Referral program offering a bonus on accepted offers