TAP by Smartico is an all‑in‑one iGaming affiliate platform that lets online casinos and sportsbooks manage, track, and optimize their affiliate programs from a single dashboard. It offers flexible deal structures—including tiered commissions and custom qualification rules—and real‑time pixel tracking with instant analytics and customizable reports, helping partners maximize traffic, registrations, and revenue. Over 100 industry leaders rely on TAP for streamlined affiliate workflow and profit maximization.
Funding
Funding not disclosed
Founders
Product
Problem
Online casino and sportsbook operators often rely on multiple disconnected tools to manage affiliates, track traffic, and analyze campaign performance, leading to delayed insights, inflexible commission structures, and difficulty scaling multi‑level partner networks.
Solution
TAP consolidates affiliate management into a single, web‑based platform designed for the iGaming sector. It enables operators to define flexible deal types—including tiered and hybrid commission models—and enforce qualification rules directly within the system. Real‑time pixel tracking captures clicks, registrations, and conversions as they occur, feeding instant analytics and customizable reports. An extensible API and CSV import options allow seamless data exchange with existing back‑office and payment providers. Multi‑level network support lets operators expand reach while maintaining granular control over revenue sharing. Built‑in payment workflow tools automate payouts or support manual processing, and the platform is available in any language, facilitating global operations.
Target Audience
Primary customers are online casino and sportsbook operators that run affiliate acquisition programs, as well as their marketing and compliance teams seeking centralized, real‑time management of partners.
Features
- Flexible deal structures with tiered, CPA, RevShare, and hybrid models plus qualification rule engine
- Real‑time pixel tracking and instant analytics with customizable dashboards and historical data analysis
- Multi‑level affiliate network management for scalable partner hierarchies
- API and CSV integration for automated data import, financial reporting, and custom registration pages
- Integrated payout management with automatic/manual options and connectors to multiple payment providers
- Full multilingual support enabling deployment across diverse markets
- Dedicated success manager and 24/7 support via chat, email, and Jira ticketing