Jose Luis Casado Gutiérrez
CEO
AdWatch UK
AdWatch UK is an ad fraud prevention platform that leverages blockchain technology to provide advertisers with transparent and secure campaign monitoring. The platform identifies and mitigates fraudulent activities, ensuring that ad spend reaches legitimate audiences and delivers measurable results.
- Advertising Technology
- Artificial Intelligence
- Data & Analytics
- Blockchain & Cryptocurrency
- Software Only
Updated 7 months ago
Funding
Funding rounds are not available yet.
Founders
Antonio Martinez Gimeno
CTO
Product
Problem
Digital advertising is plagued by fraud, leading to wasted ad spend and inaccurate campaign performance metrics. Advertisers lack transparency into where their ads are being displayed and whether real people or bots are viewing them. The complexity of the digital advertising ecosystem, with numerous intermediaries, makes it difficult to track ad journeys and optimize strategies effectively.
Solution
Adwatch provides a blockchain-based platform that brings transparency and control to digital advertising. By leveraging blockchain technology, advertisers can define the rules for each ad individually, trace the entire ad journey, and verify audience authenticity. The platform combines AI and blockchain to deliver irrefutable impact metrics, enabling advertisers to identify and mitigate fraudulent traffic, maximize return on ad spend (ROAS), and gain a single source of truth for campaign optimization. Adwatch empowers advertisers to collaborate more effectively with trusted suppliers and ensures that ad spend reaches legitimate audiences.
Target Audience
Adwatch serves brands, media agencies, publishers, ad exchanges, DSPs, and SSPs committed to cleaning up digital advertising and maximizing the effectiveness of their ad spend.
Features
- Blockchain-based ad campaign certification for immutable traceability and verification
- AI-powered analysis to identify and eliminate fraudulent traffic and bot activity
- Real-time tracking of ad impressions, clicks, and conversions across the entire ad journey
- Customizable rules for ad frequency, IP address verification, and display parameters
- Independent, unbiased reporting to decipher discrepancies across channels and partners
- Integration with ad exchanges, DSPs, SSPs, and ad verification vendors
- Compliance with eIDAS regulations for legal validity of data