Virtual Minds offers a modular ad‑tech full stack that includes a demand‑side platform, supply‑side platform, ad server, data management platform, and TV media manager, enabling advertisers to run omnichannel programmatic campaigns and publishers to monetize inventory across web, mobile, and TV. The cloud‑based suite provides real‑time bidding, advanced audience targeting, cross‑channel measurement, and built‑in compliance with European data‑protection regulations, allowing customers to adopt individual components or the complete solution for unified reporting and efficient campaign execution.
Funding
Funding not disclosed
Founders
Product
Problem
Advertisers and publishers struggle to manage fragmented digital advertising across multiple channels, devices, and inventory sources, leading to inefficient campaign execution, limited targeting precision, and complex integration of disparate adtech tools.
Solution
Virtual Minds provides an integrated, modular adtech full stack that combines a demand‑side platform (Active Agent DSP), a supply‑side platform (Yieldlab SSP), an ad server (Adition), a data management platform (The Adex), and a media manager for TV inventory. The suite enables advertisers to purchase, target, and optimize campaigns across web, mobile, and TV while giving publishers tools to sell inventory, serve ads, and analyze performance. All components are built to operate under strict European data‑protection standards, ensuring legal certainty for users. The platform’s modular architecture allows customers to adopt individual products or the complete stack, facilitating seamless data flow and unified reporting. Real‑time bidding, audience segmentation, and cross‑channel measurement are delivered through a cloud‑based infrastructure that supports API integration and SDKs for easy deployment.
Target Audience
Primary customers are advertisers, agencies, and brands seeking cross‑channel programmatic buying, as well as publishers and digital platform operators that need to monetize inventory and manage ad delivery.
Features
- Active Agent DSP for omnichannel programmatic buying with real‑time auction participation and advanced audience targeting
- Yieldlab SSP that lets publishers manage, optimize, and sell ad inventory via automated real‑time bidding
- Adition ad server for centralized ad delivery, placement management, and campaign performance tracking on websites, apps, and HBBTV
- The Adex DMP for aggregating first‑party data, building audience segments, and enabling data‑driven targeting across the stack
- Media Manager that unifies planning, execution, and measurement of linear TV advertising alongside digital channels
- Modular, API‑driven architecture allowing selective product adoption and seamless integration with existing tech stacks
- Compliance with German and EU privacy regulations, including built‑in consent management and data protection features