The Accessible Group offers specialized listing platforms, Accessible Accommodation and Accessible Experiences, connecting tourism businesses with travelers with disabilities and the aging Baby Boomer demographic. They also provide consulting and training to help operators enhance their accessibility features and reach these valuable customer segments.
Funding
Funding not disclosed
Founders
Product
Problem
Tourism operators often overlook the significant market segment of travelers with disabilities and the aging Baby Boomer generation. This oversight leads to missed revenue opportunities and a failure to cater to a growing demographic with specific needs.
Solution
The Accessible Group provides specialized listing platforms, Accessible Accommodation and Accessible Experiences, connecting tourism businesses with travelers with disabilities and the aging Baby Boomer demographic. Beyond listings, they offer comprehensive consulting services, tailored inclusion training programs, and an endorsed partner network to assist businesses in enhancing their accessibility features. This integrated approach empowers operators to effectively reach and serve these valuable customer segments, fostering repeat business and improving overall customer satisfaction. The platform's detailed search functionality and categorization of needs ensure travelers can find suitable options, reducing disappointment and increasing the likelihood of positive experiences and reviews.
Target Audience
Primary customers are tourism operators, including accommodation providers, service businesses, and experience providers, seeking to expand their market reach to travelers with disabilities and the aging Baby Boomer generation.
Features
- Two distinct listing portals: Accessible Accommodation and Accessible Experiences.
- Detailed categorization of accessibility needs, including Assisted Wheelchair User, Independent Wheelchair User, and Assisted Walking.
- Streamlined booking solutions for listed businesses.
- Top-tier tourism accreditation program for partners.
- User experience consulting services focused on accessibility.
- Tailored inclusion training for tourism staff.
- Endorsed partner network for businesses seeking accessibility solutions.
- Advanced search functionality with icon-based filtering for user needs.
- Commission-based booking integration option.
- Annual listing fee option for properties, services, or experiences.
- Exclusive managed service with no upfront costs, handling marketing, inquiries, bookings, and payments.
- Advertising packages for enhanced business visibility.
- Active social media presence to engage with the target traveler community.