Provides a subscription-based platform delivering in-depth, original business journalism focused on India’s startups, markets, and industries. It addresses the need for reliable, analytical insights by offering exclusive articles, newsletters, and podcasts produced by experienced journalists, enabling professionals and organizations to make informed decisions.
Funding
$4.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Professionals and organizations in India lack access to reliable, in-depth business journalism that provides analytical insights into the country's startups, markets, and industries. Existing news sources often lack the depth and original reporting needed to make informed decisions.
Solution
The Ken is a subscription-based platform that delivers original business journalism focused on India's startups, markets, and industries. It offers exclusive articles, newsletters, and podcasts produced by experienced journalists, providing professionals and organizations with reliable, analytical insights. The platform's content helps subscribers understand the 'why' behind the news, enabling them to make informed decisions and stay ahead of business trends. Subscribers can access content on the go through a mobile app, which also allows for community interaction and personalized reading experiences.
Target Audience
The primary audience includes professionals, entrepreneurs, investors, CXOs, executives, and students in India seeking in-depth analysis and original reporting on business, startups, and technology.
Features
- Deeply reported, original stories on Indian business, technology, healthcare and startups
- A range of newsletters covering specific sectors like education, e-commerce, and financial services
- Immersive podcasts featuring interviews with business leaders and discussions on industry trends
- Rich infographics that visually summarize complex business topics
- Mobile app for on-the-go access, including offline reading and personalized settings
- Community features for subscribers to interact and share insights
- Option to gift premium stories and subscriptions to others
- Daily morning emails and weekly recap emails to stay updated