The Closet
The Closet operates a peer-to-peer fashion rental marketplace where women can rent designer and occasion wear from real closets near them, with prices starting at €5 per day. The platform connects clothing owners with renters through a three-step booking flow, while also partnering with brands and boutiques to monetize unsold inventory. The service focuses on premium pieces from brands like Rotate, House of CB, and Realisation Par, including formalwear for weddings and galas.
- Commerce & Shopping
- Fashion Technology
- Clean Technology
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Fast fashion and overbuying have led to closets full of garments worn only once, while many women still lack access to premium and occasion wear without the commitment of purchase. Traditional retail models leave unsold inventory sitting idle in brand warehouses and boutiques, and existing rental options often rely on centralized stock rather than the vast supply of clothing already in people's homes.
Solution
The Closet operates a peer-to-peer fashion rental marketplace that connects clothing owners with renters, enabling items from real closets to be rented locally or shipped. The platform offers a wide range of brands including Rotate, House of CB, Rat & Boa, and Realisation Par, with rental prices starting at €5 per day. Users browse available pieces, select rental dates, book, and return items using prepaid labels, creating a streamlined circular fashion loop. The Closet also partners with brands and boutiques to list unsold inventory as official partners, turning dead stock into a revenue stream while extending the commercial life of each garment.
Target Audience
Primary users are fashion-conscious women seeking affordable access to premium and occasion wear without purchase commitment, as well as clothing owners looking to monetize their existing wardrobes. The platform also serves brands and boutiques seeking to generate additional revenue from unsold inventory.
Features
- Peer-to-peer rental model with listings from individual closets, enabling local pickup or online shipping
- Rental pricing from €5 per day across brands such as Rotate, House of CB, Rat & Boa, NA-KD, and Realisation Par
- Simple three-step workflow: browse closets, choose rental dates, and return with a prepaid label
- Brand and boutique partnership program that monetizes unsold inventory through official partner listings
- Curated selection of premium and occasion wear, including suits and formalwear for weddings and galas
- Waitlist-based early access with exclusive member benefits for new drops