Tharro is a hotel marketing intelligence platform that shows hotels exactly where they win and lose travelers across Google, AI assistants, OTA listings, reviews, and social media. The platform benchmarks properties against their competitive set)Skip text, translates demand shifts two to eight weeks before booking data catches up, and delivers a ranked action plan each Monday. Tharro measures visibility for hoteliers who otherwise lack the demand and search data that OTAs and chains access.
Funding
Funding not disclosed
Founders
Product
Problem
Hotels lack the demand and search visibility data that OTAs and large chains have access to, creating an information asymmetry that puts independent properties at a competitive disadvantage. Travelers increasingly discover and book hotels through Google, AI assistants, and OTAs, yet hotels cannot see who owns their keywords, whether AI platforms recommend them, or how their presence compares to competitors — until bookings decline, often weeks after demand shifts.
Solution
Tharro provides a hotel marketing intelligence platform that measures a property's visibility across Google search, AI assistants, OTA listings, reviews, and social media, benchmarked against a defined competitive set. The platform reads real traveler search intent by source country and destination, detecting demand shifts two to eight weeks before booking data reflects them. All signals feed into a Command Center that produces a ranked weekly action plan with prioritized items and plain-language reasoning, so a general manager or owner can act without an analytics team. Tharro also publishes original research on how AI assistants recommend hotels, helping properties adapt to the shift from search to assistant-led discovery.
Target Audience
Primary customers are independent hotels, hotel groups, marketing agencies, hospitality consultants, and destination management organizations operating across Europe and the Mediterranean who need competitive visibility intelligence without building an in-house analytics team.
Features
- Visibility measurement across Google search, AI assistants (ChatGPT, Google AI Mode, Perplexity), OTA listings, reviews, and social media, benchmarked against a competitive set
- Demand intelligence built from real accommodation searches aggregated by source country, destination, and time period, detecting shifts two to eight weeks ahead of booking pace
- Weekly Command Center delivering three to six ranked actions with the reason each item was selected, in plain language
- AI assistant monitoring that tracks whether a hotel is named or recommended in AI-generated travel answers, with citation and listing fact checks
- Competitive set analysis that reveals OTA share of branded search results, competitor Google position changes, and review score gaps against nearby properties
- No integration required; the platform works on the discovery step before booking, complementing existing PMS, booking engine, and revenue management systems