Texto provides an Australian‑focused SMS platform that enables low‑cost, two‑way messaging for SMBs and e‑commerce businesses. At 3¢ per outbound message with optional dedicated numbers, it offers a unified inbox, bulk campaign tools, and pre‑built integrations with CRM and marketing SaaS via API and connectors.
Funding
Funding not disclosed
Founders
Product
Problem
Australian businesses often need to communicate with customers via SMS but face high per‑message costs, complex setup, and lack of integration with existing tools, making timely two‑way conversations difficult and expensive.
Solution
Texto offers a low‑cost, Australian‑focused SMS platform that charges only 3¢ per outbound message and provides optional dedicated numbers for $15 per month. The service includes a conversational inbox that aggregates all replies, enabling real‑time two‑way messaging without a phone. Bulk campaign tools let users send large volumes efficiently, while a developer‑friendly API and MCP support allow seamless integration with CRM, e‑commerce, and marketing platforms. Pricing is pay‑as‑you‑go with no contracts, credit‑card requirements, or minimum spend, and messages are automatically deleted after 90 days to protect privacy.
Target Audience
Primary customers are Australian SMBs, e‑commerce retailers, and service providers that need affordable, two‑way SMS communication and integration with their existing marketing and CRM systems.
Features
- Two‑way messaging with a unified conversational inbox and full message history per contact
- Bulk SMS campaign manager for high‑volume outreach
- Dedicated Australian sender number for $15 /month to build brand recognition
- API and MCP integrations for automated workflow embedding
- Pre‑built connectors to Braze, Zapier, Shopify, Mailchimp, HubSpot and other SaaS tools
- Transparent 3¢ per message pricing with no hidden fees or minimum spend
- Automatic deletion of messages and uploads after 90 days for privacy compliance