Terra provides an AI‑native freight brokerage platform that automates the routine tasks that typically consume over half of a broker’s time.
Funding
Funding not disclosed
Founders
Product
Problem
Freight brokers spend over half of their time on manual tasks such as data entry from spreadsheets or emails, carrier rate comparison, border documentation, and bill‑of‑lading generation, which limits efficiency and delays shipment execution.
Solution
Terra offers an AI‑native freight brokerage platform that automates these routine operations. Users can upload spreadsheets or forward emails, and the system extracts structured shipment data and matches it to a curated network of vetted carriers. The platform instantly compares rates, transit times, and reliability scores, then handles appointment coordination, border clearance, and BOL creation. Real‑time tracking with confidence scoring alerts shippers to potential delays, allowing proactive issue resolution. By removing manual touchpoints, Terra enables logistics teams to focus on carrier relationships and customer service.
Target Audience
Terra serves shippers and logistics teams that manage freight brokerage operations and require faster, automated processing of shipments.
Features
- AI‑driven data extraction from spreadsheets and natural‑language email requests
- Instant carrier matching with rate, transit time, and reliability comparisons using a vetted carrier pool
- Automated appointment scheduling, pickup tracking, and border‑clearance processing
- Automatic BOL generation and document preparation ahead of truck arrival
- Real‑time shipment tracking with on‑time confidence scoring and proactive alerts
- Integrated communication workflow that keeps all parties informed throughout the shipment lifecycle