Terraa operates a cloud‑based B2B marketplace that links wholesale fruit and vegetable merchants directly with farmers, allowing bulk ordering and coordinated door‑to‑door logistics. The platform provides real‑time catalogs, algorithmic pricing, end‑to‑end traceability, and 24‑hour electronic payments, reducing procurement costs and improving product freshness for retailers.
Funding
Funding not disclosed
Founders
Product
Problem
Fruit and vegetable supply chains in many African markets suffer from fragmented logistics, multiple intermediaries, and limited quality control, which drive up prices and reduce product freshness for retailers and end‑consumers.
Solution
Terraa operates a cloud‑based B2B marketplace that links wholesale merchants directly with farmers, enabling bulk ordering through a responsive web interface. The platform coordinates door‑to‑door logistics using an owned network, ensuring timely delivery and reducing reliance on third‑party middlemen. Transparent, algorithm‑driven pricing and end‑to‑end traceability from farm to retailer improve cost predictability and product safety. Farmers receive rapid, electronic payments within 24 hours, while merchants benefit from a single digital procurement channel that streamlines inventory planning and reduces procurement overhead.
Target Audience
The primary customers are wholesale fruit and vegetable merchants—supermarkets, foodservice distributors, and restaurant chains—who need reliable, cost‑effective sourcing, as well as small‑to‑medium scale farmers seeking direct market access and faster payment cycles.
Features
- Web portal with real‑time catalog and bulk order management for fruits and vegetables
- Integrated logistics orchestration layer that schedules pick‑up, transport, and door‑to‑door delivery
- Dynamic pricing engine that calculates competitive rates based on volume, seasonality, and location
- Full traceability module linking each shipment to its farm origin, with weight verification and quality checkpoints
- Automated settlement system that credits farmers’ accounts within 24 hours of delivery confirmation
- One‑stop‑sale dashboard for farmers to list produce, monitor demand, and manage inventory
- Compliance and hygiene monitoring tools that enforce standards throughout the supply chain