10pct offers a modular, data‑driven hotel operating platform that integrates AI analytics with optional human services. Its cloud‑based dashboard and “Be.” reservation engine connect to property management systems to provide real‑time revenue management, dynamic pricing, and automated operational workflows, enabling independent owners and boutique chains to scale properties with minimal overhead.
Funding
Funding not disclosed

Founders
Product
Problem
Aspiring hotel owners and boutique operators often face high entry barriers, needing either full‑scale ownership with in‑house management expertise or a complete outsourcing contract that limits flexibility and data visibility.
Solution
10pct delivers a modular, data‑driven hotel operating platform that blends AI analytics with human expertise. Clients can choose a full “ghost‑operator” service or tailor support to specific functions such as revenue management, reservations, or housekeeping. The proprietary reservation engine “Be.” integrates directly with property management systems, feeding real‑time occupancy and pricing data into a cloud‑based analytics dashboard. Machine‑learning models generate demand forecasts, dynamic pricing recommendations, and performance benchmarks across comparable assets. Operational workflows are standardized through API‑enabled modules, enabling rapid scaling across multiple sites while preserving each brand’s identity. Continuous monitoring and automated reporting give owners actionable insights without requiring deep technical staff.
Target Audience
Primary customers are independent hotel owners, boutique chains, and real‑estate developers seeking to launch or scale hotel properties with limited operational overhead. The solution also serves asset managers who require granular performance data across a diversified portfolio.
Features
- AI‑powered revenue management that adjusts rates in real time based on demand signals, competitor pricing, and historical performance
- Flexible service tiers ranging from full‑stack ghost operation to à‑la‑carte functional support (e.g., channel management, housekeeping oversight)
- Integrated reservation system “Be.” with native PMS connectors, supporting OTA distribution, direct bookings, and group reservations
- Cloud‑based analytics portal offering KPI dashboards, predictive occupancy models, and automated variance alerts
- Standardized SOP libraries and API‑driven workflow automation for multi‑property coordination and system selection
- Data‑centric brand‑neutral revenue strategies that protect brand equity while maximizing RevPAR
- Secure, GDPR‑compliant data handling with role‑based access controls and end‑to‑end encryption
- Partner ecosystem for ancillary services (e.g., local experience curation, sustainability consulting) accessible via marketplace APIs