Tenon is a marketing automation solution built natively on the ServiceNow platform to unify customer data and technology stacks. It enables marketing teams to build segmented lists, nurture leads, and execute targeted email and SMS campaigns using existing ServiceNow workflows. This integration drives organizational alignment and improves campaign efficiency by centralizing customer insights and execution within one system.
Funding
$11M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
HASGFounders
Product
Problem
Marketing teams often struggle with fragmented workflows, disconnected tools, and a lack of alignment between strategy and execution. This can lead to inefficiencies, poor collaboration, and difficulty in demonstrating marketing's impact on overall business goals. Integrating marketing efforts with other departments like sales and service can also be challenging, resulting in disjointed customer experiences.
Solution
Tenon provides a marketing work automation platform built on the ServiceNow platform, integrating project management, collaboration, and marketing automation into a unified solution. By centralizing marketing activities within ServiceNow, Tenon enables teams to streamline campaign execution, improve team coordination, and maintain a single source of truth across marketing, sales, and service. The platform offers tools for planning, collaborating, and aligning marketing efforts, as well as features for creating, launching, and engaging audiences. Tenon helps marketing teams connect with other departments, gain real-time visibility into marketing performance, and boost overall collaboration.
Target Audience
Tenon is designed for marketing leaders, marketing operations professionals, project and program managers, event and field marketers, content marketers, corporate communications teams, product marketers, and IT departments within enterprises that utilize the ServiceNow platform.
Features
- Project management tools including list views, activity streams, and agile marketing capabilities
- Team collaboration features such as shared calendars, Kanban boards, and goal tracking
- Marketing automation functionalities including email marketing, SMS/MMS messaging, and journey builders
- Lead management tools for organizing and segmenting customer lists
- Brand management features to maintain unified brand standards
- Landing page creation and form building capabilities
- Marketing analytics dashboards for real-time insights into campaign performance
- Integration with ServiceNow for seamless connectivity and control