Tenjin provides a mobile marketing analytics suite that utilizes mobile attribution and app analytics to measure advertising performance and optimize user acquisition strategies. By offering real-time insights into ad spend and revenue, Tenjin helps mobile app developers maximize their return on investment while minimizing advertising costs.
Funding
$2.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
CUMBNCFounders
Product
Problem
Mobile app developers often struggle to accurately measure advertising performance across various channels and platforms. This makes it difficult to identify the most effective user acquisition strategies and optimize ad spend for maximum return on investment. Furthermore, the increasing complexity of mobile advertising ecosystems and privacy regulations adds to the challenge of obtaining reliable and actionable marketing data.
Solution
Tenjin provides a comprehensive mobile marketing analytics suite designed to measure advertising performance and streamline user acquisition. The platform offers mobile attribution, cost aggregation, and ROI measurement tools, providing a unified view of ad spend and revenue. By integrating with over 300 ad networks, Tenjin enables developers to accurately link ad spend to user growth and identify high-performing channels. The suite also includes features for fraud prevention, lifetime value (LTV) prediction, and automated data pipelines, empowering data-driven decisions and efficient marketing workflows.
Target Audience
Tenjin is primarily designed for mobile app developers and publishers, particularly those focused on user acquisition and ad monetization, ranging from indie studios to larger organizations.
Features
- Mobile attribution to identify the best users and advertising channels
- Cost and ad revenue aggregation to accurately link ad spend to growth
- ROI dashboard for unified cost and revenue reporting
- Ad Monetization Suite for mobile publishers monetizing via in-app ads
- LTV prediction to forecast user acquisition performance
- Fraud prevention to focus ad budget on real users
- Automation to streamline and scale marketing tasks
- Marketing Data Warehouse (DataVault) for quick, reliable, and cost-effective access to marketing data
- Automated Data Pipelines to streamline data in one place
- Support for SKAdNetwork and Google Ads' Integrated Conversion Measurement (ICM) for privacy-preserving attribution