Tellscore
The startup operates a marketing automation platform that connects brands with micro-influencers through predictive micro-targeting, enabling precise audience engagement. This approach allows clients to efficiently reach niche markets and maximize the impact of their marketing campaigns at a lower cost.
- Advertising Technology
- Data & Analytics
- Enterprise Software
- Software Only
Funding
Founders
Product
Problem
Brands often struggle to efficiently connect with niche audiences through traditional marketing channels. Identifying and engaging relevant micro-influencers can be time-consuming and lack precision, leading to suboptimal campaign performance and wasted resources.
Solution
Tellscore provides a marketing automation platform that facilitates collaborations between brands and micro-influencers. The platform offers tools for identifying relevant influencers based on audience demographics and interests, streamlining campaign management, and tracking performance metrics. By leveraging micro-influencers, brands can achieve more authentic and targeted engagement with specific consumer segments, improving campaign ROI. Tellscore offers both a self-service platform and agency services to cater to different marketing needs.
Target Audience
Tellscore targets brands and marketing agencies seeking to leverage micro-influencers for targeted marketing campaigns, as well as individual influencers looking to connect with brands for collaboration opportunities.
Features
- Influencer discovery tools with audience filtering and analytics
- Campaign management dashboard for briefing, content review, and performance tracking
- Automated payment processing for influencer compensation
- Real-time reporting on key metrics such as reach, engagement, and conversions
- Options for both self-service campaign creation and managed agency services
- Mobile app for influencers to discover and manage collaboration opportunities