Tracer provides a blockchain-based platform for serialization and traceability in supply chains, enabling businesses to validate sustainability and enhance operational efficiency through data analytics. The solution addresses the need for transparency and compliance in food safety and supply chain management, reducing waste and ensuring regulatory adherence.
Funding
Funding not disclosed
Founders
Product
Problem
Many supply chains lack transparency, making it difficult for businesses to validate sustainability claims, ensure food safety, and comply with regulations. This opacity can lead to inefficiencies, waste, and a lack of consumer trust.
Solution
Tracer offers a blockchain-based platform for serialization and traceability, enabling businesses to enhance operational efficiency and validate sustainability throughout their supply chains. The platform provides tools for data analytics, allowing for improved transparency and compliance in food safety and supply chain management. By tracking products from origin to consumer, Tracer helps reduce waste, ensure regulatory adherence, and build brand value through increased consumer trust and personalized experiences. The system facilitates interoperable item serialization and supplier screening, creating a safer consumption environment.
Target Audience
Tracer's primary customers are businesses involved in supply chain management, particularly those in the food industry, seeking to improve transparency, ensure food safety, and meet regulatory requirements.
Features
- Blockchain-based serialization for secure and immutable tracking of products
- Data analytics dashboards for insights into supply chain performance and sustainability metrics
- Item-level tracking with expiration date management to minimize food wastage
- Digital certificates and multi-signing validation for regulatory compliance
- Customizable and interoperable user interface for seamless integration with existing systems
- Shopper insights through behavioral analytics and personalized recommendations
- Direct-to-consumer engagement tools to foster loyalty and build trust