TBTM operates as a Media FinTech platform that converts cultural engagement into tangible value for creators, fans, and brands. The company utilizes a blockchain-based social video platform to issue the Kola Digital Reward Token for interactions with content. Its interactive projects, such as the docu-series *Take Back the Mic*, leverage this technology to allow fans to curate and influence programming.
Funding
$200K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
GLOCFounders
Product
Problem
Content creators and fans often lack adequate monetization opportunities for their engagement, particularly in the media industry, hindering the creation of sustainable communities around content. Traditional media platforms often fail to directly reward users for their contributions to content discovery and promotion.
Solution
TBTM (Take Back the Media) provides a blockchain-based media platform that addresses these issues by rewarding both creators and fans with Kola digital reward tokens for engaging with content. The platform's flagship interactive docu-series, "Take Back the Mic," empowers audiences to influence content creation, fostering a more direct and rewarding relationship between creators and their communities. By leveraging blockchain technology, TBTM enables a "watch-to-earn" model where users earn digital currency for their engagement, which can then be used to access mobile data and other services. This approach aims to create a mutually beneficial ecosystem where both creators and fans are incentivized to participate and contribute to the growth of the platform. The platform also facilitates the creation of high-end, impactful content that resonates with users, further driving engagement and community building.
Target Audience
The primary target audience includes content creators seeking new monetization models and fans who want to be rewarded for their engagement with media, particularly in emerging markets.
Features
- Blockchain-based reward system using Kola digital reward tokens for content engagement
- Interactive content platform allowing fans to influence content creation
- "Watch-to-earn" model enabling users to earn digital currency for viewing and interacting with content
- Gateway to the Internet program allowing users to exchange earned tokens for mobile data
- Support for various content formats, including video, music, and shows
- Tools for content producers to build direct relationships with their audience
- Platform to cast and curate content using community input