Taxfluencer is a digital platform designed for content creators, businesses, and agencies to document in-kind benefits and manage tax documentation according to §37b EStG. The service simplifies the tracking of received goods, travel expenses, and loaned items for all stakeholders involved in influencer marketing. It generates necessary tax documents, providing transparency and compliance for accounting and tax authorities.
Funding
Funding not disclosed
Founders
Product
Problem
Content creators, brands and agencies often receive in‑kind benefits such as product gifts, loaned items or travel reimbursements, but lack a unified system to record these assets and produce the tax documentation required by § 37b EStG. Manual spreadsheets and ad‑hoc paperwork increase the risk of reporting errors and potential tax penalties. The fragmented process also makes it hard to obtain transparent overviews for accounting and compliance.
Solution
Taxfluencer offers a cloud‑based platform that centralises the capture of all in‑kind benefits for creators, companies and agencies. Users can create or import product entries, log loan periods and travel details, and the system automatically calculates the taxable value according to the statutory flat‑rate rules. Certified § 37b EStG tax certificates are generated on demand and can be exported for accountants or uploaded to ERP systems. The platform also provides role‑based dashboards, email notifications and a built‑in messaging layer that streamlines coordination between brands and influencers. All data are stored with audit‑trail logging and end‑to‑end encryption to satisfy compliance and audit requirements.
Target Audience
The primary users are individual content creators who receive influencer‑marketing gifts, brands that run product‑seeding campaigns, and agencies that manage multiple creator relationships.
Features
- Web portal with manual entry and bulk CSV/ERP import for product gifts, loaned items and travel expenses
- Real‑time tracking of shipment status, loan contracts and usage periods, including automated tax‑value calculation
- Generation of legally compliant § 37b EStG tax certificates and export of reports in PDF/CSV for accountants
- Role‑based access for creators, brands and agencies with audit‑trail logs for regulatory compliance
- API and webhooks for seamless integration with existing accounting or CRM systems
- Built‑in communication module for sending seeding requests and confirming acceptance directly within the platform
- Secure data storage with encryption at rest and in transit, supporting GDPR‑compliant handling of personal and financial information