Tatkraft, now operating as PARAT, builds an AI-powered intelligence layer that helps omnichannel brands recognize, understand, and act on customer behavior across digital and physical touchpoints in real time. The platform is currently in private alpha, focusing on customer activation for the age of AI.
Funding
Funding not disclosed
Founders
Product
Problem
Omnichannel brands struggle to gain a unified, real-time understanding of customer behavior across fragmented digital and physical touchpoints. This lack of integrated intelligence prevents timely, personalized engagement and limits effective customer activation.
Solution
PARAT provides an intelligence layer that enables omnichannel brands to recognize, understand, and act on customer behavior in real time. The platform unifies data from various touchpoints, applies AI to derive actionable insights, and supports immediate activation strategies. Currently in private alpha, PARAT is designed to help brands move beyond siloed analytics toward a cohesive, behavior-driven approach.
Target Audience
Primary customers are omnichannel brands seeking to enhance customer activation through real-time, AI-powered behavioral intelligence.
Features
- Real-time recognition and analysis of customer behavior across digital and physical channels
- AI-driven intelligence layer that unifies fragmented touchpoint data into actionable insights
- Activation-focused tools that enable immediate, personalized engagement strategies
- Omnichannel integration designed for both online and offline customer interactions