PARAT
PARAT provides customer infrastructure for physical commerce, turning transactions into identifiable people retailers can recognize and reach with consent, without requiring an app. The platform recruits customers via Apple or Google Wallet passes, QR codes, or NFC, verifies purchases through receipt photos or code redemptions, and delivers statistically robust answers about buyers, baskets, and competitive switching within weeks.
- Data & Analytics
- Retail Technology
- Artificial Intelligence
- Software Only
- Marketing Technology
Funding
Founders
Founder details are not available yet.
Product
Problem
Physical retailers know what was sold, but not who bought it, whether the same person returns, or what else was in the basket. Brands selling through third-party retail channels cannot see the end customer at all. Apps—the usual solution—take up space, get deleted, and only reach users who still have them installed.
Solution
PARAT turns transactions into identifiable people that retailers are allowed to recognize and reach, with explicit consent and no app required. Customers are recruited through a card in Apple or Google Wallet, a code on the packaging, or NFC at the counter, and are motivated by rewards chosen by the retailer—points, merch, experiences, or cashback. PARAT verifies every purchase via receipt photo, code redemption, or pass scan, ensuring every data point is a real purchase with the full basket attached. The platform then answers questions that are statistically robust—who buys, what else is in the basket, who reaches for competitors instead, and how the same buyers react to a price change—within weeks. The same cohort can be re-contacted quarterly for follow-up tests, interviews, surveys, or before-and-after comparisons, making each subsequent question cheaper.
Target Audience
Primary users are physical retailers, specialist trade businesses, and consumer brands selling through third-party channels who need to know their actual buyers, basket composition, and competitive switching behavior.
Features
- App-free customer identification via Apple or Google Wallet passes, QR codes on packaging, and NFC at the point of sale
- Purchase verification through receipt photo, code redemption, or pass scanning, capturing the entire basket rather than self-reported data
- Consent-based data collection with customers having opted in to be recognized and reached
- Cohort retention allowing the same buyers to be re-interviewed quarterly for follow-up tests, surveys, and before-and-after comparisons
- Open API integration with till systems, receipt data, CRM, and webshops, with public API documentation
- Flexible reward system—points, merch, experiences, or cashback—with rewards outside the product category to keep the sample honest
- Statistical analysis delivered as answers, not raw data, within weeks of deployment
- Wallet loyalty card product (Bonice) for bakeries and hospitality, live at 150 locations