Tatari provides a convergent TV advertising platform that enables brands and agencies to plan, buy, and measure campaigns across streaming TV, linear TV, and online video. By offering a self-serve solution, Tatari simplifies the complexities of TV advertising, allowing clients of all experience levels to effectively manage their advertising budgets and achieve performance goals.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional TV advertising is complex, requiring specialized knowledge and significant resources to plan, buy, and measure campaigns across different channels. This complexity makes it difficult for brands and agencies, especially those new to TV advertising, to effectively manage their budgets and achieve performance goals.
Solution
Tatari offers a convergent TV advertising platform that simplifies the process of planning, buying, and measuring campaigns across streaming TV, linear TV, and online video. The platform provides a self-serve solution that allows clients of all experience levels to effectively manage their advertising budgets and achieve performance goals. By consolidating these functions into a single platform, Tatari reduces the complexities associated with TV advertising, making it more accessible and efficient for brands and agencies.
Target Audience
Tatari's primary customers are brands and agencies of all sizes looking to plan, buy, and measure TV advertising campaigns, ranging from first-time TV advertisers to experienced advertisers spending significant amounts annually.
Features
- Convergent platform for planning, buying, and measuring TV ad campaigns across streaming, linear, and online video.
- Self-serve interface for easy campaign management.
- Tools for budget allocation and performance tracking.