Tasting Power
Tasting Power provides a sensory testing platform that helps food companies run consumer panels and analyze results with statistical rigor. The platform uses QR code-based tastings, automatic calibration for rater tendencies, and Bayesian analysis to identify true product winners. An AI assistant generates custom visualizations that can be downloaded as editable PowerPoint slides for stakeholder meetings.
- Data & Analytics
- Food Technology
- Software Only
- Artificial Intelligence
Funding
Founders
Founder details are not available yet.
Product
Problem
Food companies often rely on consumer panels to evaluate product prototypes, but traditional approaches suffer from small sample sizes, inconsistent taster behavior, and simplistic averaging of results. This makes it difficult to distinguish genuine product differences from random noise, leading to costly decisions about which prototypes to launch.
Solution
Tasting Power provides a sensory testing platform for food companies to run consumer panels and analyze results. Tasters scan a QR code to rate products on sensory attributes without installing apps or remembering logins, and results are available immediately. The platform automatically calibrates for personality differences such as tasters who rate everything favorably or harshly, and applies Bayesian statistical analysis rather than simple averages to identify true winners and reduce launch risk. An AI assistant generates custom data visualizations that can be downloaded as editable PowerPoint slides for stakeholder meetings.
Target Audience
Primary customers are food and beverage companies that need consumer sensory testing to compare product prototypes against competitors before launch.
Features
- QR code-based tastings requiring no app installation or user login
- Automatic calibration for individual rater tendencies (e.g., harsh or lenient tasters)
- Bayesian probabilistic analysis that reports outcomes such as "Prototype B is 90% likely to be crunchier than Competitor X"
- AI-powered generation of custom visualizations exportable as editable PowerPoint slides
- Self-service panel setup within minutes, including selection of sensory attributes such as Crunch, Sweetness, and Smell