About Tastewise

Tastewise is a data-driven platform that utilizes AI to provide real-time market insights and consumer behavior analysis for the food and beverage industry. It enables brands to identify growth opportunities, optimize product positioning, and enhance menu ideation, ultimately accelerating innovation and increasing sales.

```xml <problem> Food and beverage brands often struggle to understand rapidly changing consumer preferences and market trends, leading to ineffective product development, suboptimal marketing strategies, and missed opportunities for growth. Traditional market research methods are slow, expensive, and often fail to capture the nuances of real-time consumer behavior. </problem> <solution> Tastewise offers an AI-powered platform that provides food and beverage companies with real-time market insights and consumer behavior analysis. The platform aggregates and analyzes data from various sources, including social media, restaurant menus, and online reviews, to identify emerging trends, consumer preferences, and competitive dynamics. By leveraging AI, Tastewise enables brands to make data-driven decisions related to product innovation, menu ideation, product positioning, and marketing campaigns, resulting in faster time to market and increased sales. </solution> <features> - AI-powered analysis of consumer conversations, culinary trends, and market data - Real-time identification of emerging ingredients, flavors, and dishes - Consumer segmentation based on preferences, demographics, and consumption patterns - Menu pricing analysis by location or chain - AI survey tool to answer any consumer-related query - Automated reports on market trends, competitive landscape, and consumer behavior - Integration with sales enablement tools to empower sales teams with data-driven insights </features> <target_audience> Tastewise primarily targets food and beverage brands, manufacturers, and foodservice companies seeking to gain a deeper understanding of consumer preferences and market trends to drive product innovation and sales growth. </target_audience> <revenue_model> Tastewise operates on a subscription-based model, offering tiered pricing plans that provide access to varying levels of data, analytics, and platform features. </revenue_model> ```

What does Tastewise do?

Where is Tastewise located?

Tastewise is based in Tel Aviv, Israel.

When was Tastewise founded?

Tastewise was founded in 2018.

How much funding has Tastewise raised?

Tastewise has raised 29470000.

Location

Tel Aviv, Israel

Founded

2018

Funding

29470000

Employees

112 employees

Major Investors

Disruptive

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Tastewise

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Executive Summary

tastewise.io 7K+

Crunchbase

Founded 2018 – Tel Aviv, Israel

Funding

Estimated Funding

$20M+

Major Investors

Disruptive

Team (100+)

No team information available.

Company Description

Problem

Food and beverage brands often struggle to understand rapidly changing consumer preferences and market trends, leading to ineffective product development, suboptimal marketing strategies, and missed opportunities for growth. Traditional market research methods are slow, expensive, and often fail to capture the nuances of real-time consumer behavior.

Solution

Tastewise offers an AI-powered platform that provides food and beverage companies with real-time market insights and consumer behavior analysis. The platform aggregates and analyzes data from various sources, including social media, restaurant menus, and online reviews, to identify emerging trends, consumer preferences, and competitive dynamics. By leveraging AI, Tastewise enables brands to make data-driven decisions related to product innovation, menu ideation, product positioning, and marketing campaigns, resulting in faster time to market and increased sales.

Features

AI-powered analysis of consumer conversations, culinary trends, and market data

Real-time identification of emerging ingredients, flavors, and dishes

Consumer segmentation based on preferences, demographics, and consumption patterns

Menu pricing analysis by location or chain

AI survey tool to answer any consumer-related query

Automated reports on market trends, competitive landscape, and consumer behavior

Integration with sales enablement tools to empower sales teams with data-driven insights

Target Audience

Tastewise primarily targets food and beverage brands, manufacturers, and foodservice companies seeking to gain a deeper understanding of consumer preferences and market trends to drive product innovation and sales growth.

Revenue Model

Tastewise operates on a subscription-based model, offering tiered pricing plans that provide access to varying levels of data, analytics, and platform features.