Targetspot provides an ad‑tech platform that aggregates premium audio inventory from podcasts, music streaming, online radio, gaming and in‑app audio, enabling programmatic buying and real‑time audience segmentation. Brands can launch and manage cross‑channel audio campaigns through a single dashboard, while publishers receive automated yield optimization and detailed performance reporting.
Funding
Funding not disclosed
Founders
Product
Problem
Advertisers often cannot reach listeners across the fragmented digital‑audio ecosystem—podcasts, music streaming, online radio, in‑app audio, and smart‑speaker environments—while publishers lack a unified solution to monetize their audio inventory at scale.
Solution
Targetspot operates an integrated ad‑tech platform that aggregates premium audio inventory from over 150 publishers and 15,000+ channels worldwide. The system delivers programmatic buying, real‑time audience segmentation, and cross‑channel campaign orchestration across podcasts, streaming services, online radio, gaming, and in‑home audio. Data from SSP and DSP partners is combined with proprietary analytics to provide granular targeting (demographics, zip‑code, behavior) and performance reporting. Brands can launch and manage audio campaigns through a single dashboard, while publishers receive automated yield optimization and revenue reporting.
Target Audience
Primary customers are brand marketers and media agencies that need precise, scalable audio reach, and digital audio publishers seeking automated monetisation of their content inventory.
Features
- Multi‑dimensional inventory covering podcasts, music streaming, online radio, mobile gaming and in‑app audio, with 8 billion monthly impressions.
- Proprietary ad‑server (Passport Audio Manager) that supports programmatic RTB, direct buys, and dynamic ad insertion.
- Real‑time audience segmentation engine delivering zip‑code, demographic, interest and device‑level targeting.
- Integrated data pipeline linking SSP/DSP partners for unified attribution and reporting via API.
- High listen‑through rates (≈95%) and detailed post‑flight analytics, including reach, frequency and engagement metrics.
- SDKs for gaming and in‑app environments enabling seamless audio ad delivery within interactive experiences.
- Secure, GDPR‑compliant data handling with role‑based access controls and end‑to‑end encryption.