Tapwyse provides breweries with a mobile app platform to run taproom memberships, loyalty punch‑card programs, and push‑message marketing. The solution lets owners launch or enhance loyalty schemes, automate recurring subscription revenue, and directly notify customers about events or new releases, eliminating the need for spreadsheets and physical member cards.
Funding
Funding not disclosed
Founders
Product
Problem
Breweries often rely on manual spreadsheets, paper cards, or fragmented digital tools to run taproom loyalty programs, membership subscriptions, and guest communications, leading to inefficient operations and missed revenue opportunities.
Solution
Tapwyse offers a white‑label mobile app that consolidates loyalty punch cards, points rewards, and subscription management into a single platform for taprooms. The app enables breweries to push unlimited notifications directly to guests, bypassing email and social‑media algorithms. Memberships can be set up for recurring monthly or yearly billing, with automatic deposit of revenue into the brewery’s bank account. Rewards and offers are delivered instantly within the app and can be targeted to specific segments or individual customers. A drag‑and‑drop editor lets brewery staff update pages, events, and announcements in real time without developer assistance.
Target Audience
Primary customers are independent breweries and taprooms that want to digitize loyalty, membership, and guest communication without building a custom app.
Features
- In‑app punch‑card and points loyalty system customizable for any taproom promotion
- Automated membership subscription handling with recurring payment processing and direct bank deposits
- Unlimited push‑message center with 30‑day message archive for guests to review missed notifications
- Targeted rewards and offers engine supporting group, segment, or individual targeting
- Drag‑and‑drop content editor for pages, event listings, announcements, and FAQs
- Integrated event registration with sign‑up buttons and calendar sync
- Ability to embed external links such as online stores or ordering platforms within the app