TapTable is an all-in-one CRM, reservation, loyalty, and analytics platform for restaurants, helping venues identify and win back guests who have stopped visiting. The system combines a 360-degree guest database, smart retention scenarios, and WhatsApp campaigns to drive repeat visits. It has already processed over 150,000 reservations and digitized more than 220,000 guests.
Funding
Funding not disclosed
Founders
Product
Problem
Restaurants struggle to track guest behavior, identify customers who have stopped visiting, and execute effective retention campaigns. Without a unified system, venues rely on fragmented tools and manual processes, leading to lost revenue from repeat visits and missed opportunities for personalized engagement.
Solution
TapTable provides a comprehensive platform that combines CRM, reservations, loyalty programs, AI-driven analytics, and WhatsApp marketing in one system. It automatically builds a 360-degree guest profile with visit history, spending, and preferences, then uses smart segmentation to identify lost guests and trigger personalized return campaigns. The platform includes an online floor map for real-time table management, a loyalty program with Apple Wallet integration, and automated WhatsApp and push campaigns. Restaurants can deploy TapTable on top of existing POS systems without changing their current processes, with implementation taking just a few days for basic modules.
Target Audience
Primary customers are restaurants, cafes, bars, lounges, food halls, and restaurant chains in Kazakhstan that need to improve guest retention and automate marketing communications.
Features
- 360-degree guest profiles with automatic data collection from visits, spending, and preferences
- AI-powered lost-guest detection and smart return recommendations with optimal timing and offer suggestions
- Online floor map for real-time table management and quick seating without dead zones
- Loyalty program with bonus tiers, personalized conditions, and Apple/Google Wallet guest cards
- WhatsApp CRM with audience segmentation, personal campaigns, and full communication history
- Analytics dashboard tracking guest return rates, LTV, average check, and lost vs. valuable guests
- Automated CRM scenarios including welcome messages, birthday offers, bonus expiration reminders, and geolocation-based push campaigns
- POS integration and AI operational director features included across all pricing tiers