Tappi provides businesses with tools to enhance online customer acquisition and retention. The platform offers automated website generation, simplified social media advertising management for Meta and Google Ads, and customer profile building from interactions. Businesses use Tappi to manage online reputation through reviews and engage loyal customers with targeted bulk SMS offers.
Funding
$180K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
NAFounders
Product
Problem
Many small businesses in Africa lack the resources and expertise to establish a strong online presence, hindering their ability to reach new customers and compete effectively in the digital marketplace. Traditional website development and digital marketing services are often too expensive or complex for these businesses to manage.
Solution
Tappi offers a platform designed to empower small businesses in Africa with tools to create an online presence and engage with customers. The platform automates website creation, enabling businesses to quickly establish a professional online storefront. It also provides customer profiling capabilities, allowing businesses to build detailed customer profiles from every interaction. Furthermore, Tappi facilitates targeted advertising on social media platforms and enables businesses to collect and manage customer reviews to build their online reputation.
Target Audience
Tappi primarily targets small business owners and entrepreneurs in Africa who are looking to establish or improve their online presence and customer engagement.
Features
- Automated website creation with customizable templates optimized for mobile devices
- Customer Relationship Management (CRM) features for building and managing customer profiles
- Bulk SMS messaging for sending targeted offers and promotions to loyal customers
- Integrated tools for creating and managing advertising campaigns on Meta and Google
- Review management system for collecting, displaying, and responding to customer reviews
- Analytics dashboard for tracking website traffic, customer engagement, and campaign performance
- Mobile app for managing business operations and customer interactions on the go