Tapper provides real-time click fraud protection for digital advertising campaigns across platforms like Google and Meta. The service automatically blocks invalid traffic and bots, ensuring ad spend targets genuine buyers. This purification of traffic leads to lower Cost Per Acquisition (CPA) and improved conversion rates by cleaning the optimization signal.
Funding
Funding not disclosed
Founders
Product
Problem
Advertisers face significant financial losses and distorted campaign analytics due to invalid traffic (IVT), including bots, click farms, and competitor activity. This fraudulent traffic inflates metrics, wastes marketing budgets, and prevents accurate measurement of genuine user engagement.
Solution
Tapper provides an automated ad fraud protection platform that identifies and blocks invalid traffic across major ad networks in real-time. Leveraging machine learning models, Tapper analyzes click behavior and session data to distinguish legitimate user interactions from fraudulent activity. The platform integrates seamlessly with ad accounts to automatically update exclusion lists, thereby safeguarding advertising spend. By eliminating non-human traffic, Tapper ensures that marketing budgets are allocated to genuine prospects, leading to improved campaign efficiency and more reliable performance data.
Target Audience
Tapper serves advertisers and marketing agencies seeking to optimize digital advertising spend and improve campaign performance by mitigating ad fraud.
Features
- Real-time detection and blocking of invalid traffic (IVT) across Google Ads and Meta Ads.
- Machine learning-driven behavioral analysis to categorize clicks as invalid, suspicious, or legitimate.
- Automated IP exclusion list management for Google Ads and Facebook Ads, with sub-3-second update latency.
- Session recording capabilities to visualize user interactions and identify fraudulent behavior patterns.
- First-party data capture for enhanced transparency and accurate campaign insights.
- Exclusion of VPN and proxy traffic to further refine traffic quality.
- SOC 2 Type 2, GDPR, and CCPA compliance for data privacy and security.
- Quick API integration via Google Tag Manager (GTM) for rapid deployment.