Taplytics offers a customer engagement platform that utilizes feature flags and A/B testing to enable product and marketing teams to manage feature rollouts and optimize user experiences across mobile and web applications. By providing a no-code solution for experimentation, Taplytics reduces deployment risks and engineering time, allowing teams to iterate and enhance their digital products more efficiently.
Funding
$2.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Product and marketing teams often struggle to efficiently manage feature rollouts and optimize user experiences across various digital platforms. Traditional A/B testing and feature management processes can be complex, time-consuming, and require significant engineering resources, hindering rapid iteration and experimentation.
Solution
Taplytics provides a cross-platform A/B testing and feature management solution that empowers product and marketing teams to manage feature rollouts and optimize user experiences across mobile, web, and OTT applications. The platform offers both client-side and server-side experimentation capabilities, enabling teams to conduct multivariate testing and personalize user experiences. By providing tools for feature flag segmentation, scheduling, and measurement, Taplytics helps teams reduce deployment risks, improve development time, and iterate more efficiently.
Target Audience
Taplytics primarily targets product and marketing teams in finance, insurance, retail, e-commerce, media, entertainment, and food service industries who seek to optimize user experiences and drive revenue growth through experimentation.
Features
- Cross-platform A/B testing for mobile, web, and OTT applications
- Feature flags for controlled feature rollouts and risk management
- No-code A/B testing for web and native mobile apps
- Client-side and server-side experimentation capabilities
- Multivariate testing for optimizing user experiences
- Feature flag segmentation and scheduling
- Real-time technical support
- Flexible API, private cloud, or on-prem deployment options