Tapestri is a data monetization application that operates in the background, allowing users to earn money from their personal data without requiring surveys or purchases. By leveraging user data collection, Tapestri addresses the issue of consumers not being compensated for their valuable information, enabling them to benefit financially from their everyday activities.
Funding
Funding not disclosed
Founders
Product
Problem
Consumers generate vast amounts of personal data daily, yet they rarely receive direct compensation for its use by corporations. This data, collected passively through apps and online activities, is monetized by companies without providing financial benefits to the individuals who create it.
Solution
Tapestri is a mobile application that enables users to passively monetize their data by collecting and anonymizing user data in the background. The app tracks location, browsing history, and other usage patterns, then aggregates and sells this anonymized data to third-party companies. Users receive a portion of the revenue generated from the sale of their data, providing a direct financial incentive for data sharing. The application operates continuously in the background, requiring minimal user interaction after the initial setup.
Target Audience
Tapestri targets everyday consumers who are interested in earning passive income from their data and are comfortable with sharing their usage patterns in exchange for compensation.
Features
- Background data collection of location, browsing history, and app usage
- Anonymization and aggregation of user data to protect privacy
- Revenue sharing model that distributes a portion of earnings to users
- Passive operation requiring minimal user interaction
- Referral program that allows users to earn additional income by inviting friends
- User-friendly interface for tracking earnings and managing data sharing preferences