Many brick-and-mortar retailers struggle to accurately measure in-store traffic, understand customer behavior, and identify missed sales opportunities, hindering their ability to optimize store performance and improve conversion rates. Traditional methods like manual counting or hardware-based sensors often lack accuracy and fail to provide comprehensive insights into the shopper journey.

Tango Eye offers a retail analytics solution that transforms existing CCTV systems into a powerful tool for measuring foot traffic and understanding customer behavior. By leveraging AI and computer vision, the platform accurately tracks footfalls, differentiates between engaged shoppers and casual visitors, and identifies demographic information such as age and gender. Tango Eye provides insights into zone-specific traffic, dwell times, and heatmaps, enabling retailers to optimize store layouts and product placement. The platform also tracks missed sales opportunities, providing visibility into the sales funnel and helping retailers understand why potential customers leave without making a purchase.

Accurate footfall measurement, excluding store staff and accounting for multiple entries.

Identification of engaged shoppers versus casual visitors.

Demographic analysis, including age and gender recognition.

Zone-specific data on traffic, dwell time, demographics, and heatmaps.

Sales funnel analysis, segmenting walk-ins into bounced, missed opportunities, and converted customers.

Infrastructure monitoring to track network and camera downtime.

Integration with existing CCTV systems, eliminating the need for additional hardware.

Customizable dashboards and reports for actionable insights.

Tango Eye primarily targets brick-and-mortar retailers looking to improve store performance, optimize conversion rates, and gain a deeper understanding of customer behavior through AI-powered analytics.