Tango Digital provides a PRtech platform for advanced social listening and brand safety, uniquely monitoring mentions within video content across 30+ languages. The platform automates brand protection, identifies fraudulent sites, and offers generative content strategies to manage online narratives and deliver market intelligence.
Funding
Funding not disclosed
Founders
Product
Problem
Brands face challenges in comprehensively monitoring online conversations and protecting their reputation across diverse digital channels, including video content. The vastness of online platforms and the speed of information dissemination make manual oversight impractical, leading to potential brand damage and missed market intelligence opportunities.
Solution
Tango Digital offers a PRtech platform designed for advanced social listening and brand safety. The platform provides comprehensive monitoring across over 30 languages and various online portals, uniquely including the analysis of mentions within video content. It automates brand protection measures, identifies fraudulent websites impersonating brands, and offers generative content strategies to manage online narratives. Additionally, Tango Digital delivers market intelligence and PR consultancy services, leveraging data analytics to address real-world brand reputation issues and enhance online presence.
Target Audience
The platform serves businesses and PR professionals requiring robust online reputation management, brand safety monitoring, and market intelligence across a global digital landscape.
Features
- Social listening capabilities with integrated "Video Listening" to track mentions within video content.
- Global, regional, and local platform monitoring across 30+ languages, with continuously updated language databases for slang and internet buzzwords.
- Automated brand protection features, including fake website tracking and search engine result deprioritization.
- Generative content tools for rapid content creation to influence share of voice and top-of-mind awareness.
- Market intelligence reporting to understand consumer sentiment and inform market strategies.
- PR consultancy services that translate platform data into actionable, business-driven strategies.
- Neutralization automation for managing online narratives through content dilution and reputation management tactics.