Tanaku is a mobile application that assists renters in accumulating down payment savings while earning rewards, and it provides tools to track mortgage readiness. The platform addresses the challenge of homeownership accessibility for millennials in Indonesia by offering a structured pathway to secure a home with down payment subsidies.
Funding
$5.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
EVFounders
Product
Problem
Many Indonesian millennials face significant challenges in accumulating sufficient savings for a down payment on a home, hindering their ability to enter the housing market. This lack of access to homeownership opportunities can be attributed to stagnant wages, rising property prices, and a lack of structured savings mechanisms.
Solution
Tanaku is a mobile application designed to help Indonesian renters overcome the down payment hurdle and achieve homeownership. The platform provides users with tools to track their savings progress, set financial goals, and improve their overall mortgage readiness. By offering a structured pathway and incentives, Tanaku aims to make homeownership more accessible and attainable for young adults in Indonesia.
Target Audience
Tanaku primarily targets Indonesian millennials and Gen Z renters who aspire to own a home but struggle to save for a down payment.
Features
- Savings tracker to monitor progress towards down payment goals
- Personalized financial planning tools to improve mortgage readiness
- Gamified rewards system to incentivize consistent saving habits
- Educational resources on the home buying process in Indonesia