Tallio provides a no-code platform for creating shoppable ads and live commerce experiences within existing e-commerce, marketing, and content delivery systems. Through API integrations, Tallio enables real-time engagement and shopping across various platforms, including retail, sports, and OTT services.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional advertising methods often interrupt the viewing experience and lack real-time engagement, leading to decreased user engagement and missed revenue opportunities for content providers. Advertisers struggle to connect with audiences in a personalized and contextually relevant manner during streaming content.
Solution
Tallio offers a no-code platform that enables shoppable ads and live commerce experiences directly within existing streaming and e-commerce ecosystems. By integrating with CDPs, SDKs, and marketing platforms, Tallio facilitates real-time, personalized user engagement through dynamically generated ads. The platform supports various engagement solutions, including QR codes, CTAs, push-to-voice, and follow-up messaging, all while minimizing viewer interruption. Tallio's AI engine processes user data to deliver contextually relevant shopping opportunities, creating new revenue streams for content providers and enhancing customer loyalty.
Target Audience
The primary target audience includes OTT service providers, CTV networks, and e-commerce businesses seeking to enhance user engagement and generate new revenue streams through interactive advertising.
Features
- No-code platform for creating shoppable ads within streaming content
- Real-time personalized user engagement via AI-driven ad generation
- Integration with existing CDP, SDKs, martech, and e-commerce platforms
- Support for multiple engagement solutions: QR codes, CTAs, push-to-voice, SMS, and email
- Real-time analytics streamed back to CDP and e-commerce engines
- GEO ads to engage audiences in local markets
- Minimizes viewer interruption during ad delivery