Taffi provides agentic commerce solutions designed to enhance the online shopping experience for fashion retailers. Their platform integrates conversational shopping, personalized styling assistants, and multimodal discovery tools to drive sales conversions and increase basket sizes. By automating customer engagement across search, discovery, and styling, Taffi reduces the workload on support and merchandising teams.
Funding
$2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
IRAFounders
Product
Problem
E-commerce platforms often struggle to provide personalized fashion recommendations, leading to low conversion rates, high return rates, and a frustrating shopping experience for customers. Generic recommendations fail to capture individual preferences, body types, and regional style nuances.
Solution
Taffi offers an AI-powered styling platform that integrates into e-commerce stores, providing hyper-personalized fashion recommendations and styling advice. The platform uses machine learning models trained on data from over 180 Middle Eastern stylists to understand regional preferences and cultural nuances. Taffi's AI stylist, Amira, analyzes customer's physical attributes, lifestyle, and style preferences to generate tailored recommendations and complete outfit suggestions. The platform's customizable widget seamlessly integrates with existing e-commerce platforms, enhancing customer engagement and driving sales through personalized experiences. Taffi's solutions include a search assistant that understands natural language queries, a discovery assistant that suggests relevant styles on product listing pages, and a product description page feature that generates complete outfits based on user profiles.
Target Audience
Taffi targets fashion brands and retailers, particularly those with a presence in the Middle East, seeking to enhance their e-commerce customer experience, increase conversion rates, and reduce returns through personalized styling.
Features
- AI-powered stylist (Amira) providing personalized fashion advice and shoppable moodboards
- Integration with popular e-commerce platforms like Shopify through a customizable widget
- Machine learning models trained with insights from over 180 Middle Eastern stylists for localized recommendations
- Personalized profiling analyzing physical attributes, lifestyle, and style preferences
- Real-time assistance available 24/7 in Arabic and English
- Search assistant that understands natural language queries for finding complete styles
- Discovery assistant suggesting relevant styles on product listing pages
- Product description page feature generating complete outfits based on user profiles
- API-based solutions for seamless integration with existing digital channels