The startup offers a software listing platform that enables software vendors to efficiently list, sell, and manage their products in cloud marketplaces without the need for extensive engineering resources. By automating marketplace integrations and management, the platform allows vendors to concentrate on their sales strategies and revenue generation.
Funding
$148.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Software vendors face complexities when listing, selling, and managing their products across multiple cloud marketplaces. These vendors often lack the necessary engineering resources to handle marketplace integrations and ongoing management, diverting focus from core sales and revenue-generating activities.
Solution
Tackle provides a unified platform designed to streamline and automate the cloud go-to-market (GTM) process for software vendors. The platform simplifies listing and transacting on cloud marketplaces such as AWS, Google Cloud, and Microsoft Azure. Tackle automates cloud co-selling, identifies cloud buyers, and integrates with Salesforce, enabling revenue operations and sales teams to manage marketplace and co-sell operations efficiently. By consolidating these functions, Tackle allows vendors to focus on strategic sales initiatives and maximize revenue generation through cloud channels.
Target Audience
The primary target audience includes software vendors, independent software vendors (ISVs), and revenue operations teams seeking to streamline their cloud go-to-market strategy and maximize revenue through cloud marketplaces.
Features
- Automated listing and transaction management across AWS, Google Cloud, and Microsoft Azure marketplaces
- Cloud co-sell automation, streamlining collaboration with cloud providers
- Prospect identification, providing data on cloud buyers to accelerate opportunities
- Salesforce integration, enabling management of marketplace and co-sell operations within Salesforce
- Support for various sales motions, including private offers, agreement-based offers (ABO), and channel partner private offers (CPPO)
- Real-time notifications and tracking of deals
- Data and reporting, providing visibility into marketplace and co-sell performance
- Strategic services, including workshops and coaching, to optimize cloud GTM strategy