System1 provides a data‑driven platform that measures consumers' emotional responses to advertising and other creative assets using its proprietary FaceTrace® technology. By translating these emotions into validated metrics that predict short‑ and long‑term commercial impact, marketers can benchmark ideas against a database of over 120,000 ads, receive actionable insights within 24 hours, and make faster, more confident decisions about creative development.
Funding
Funding not disclosed
Founders
Product
Problem
Marketers lack reliable, fast methods to predict how new ads, packaging, or messaging will perform in the market, often relying on costly, low‑predictive tests that do not link emotional response to sales outcomes.
Solution
System1’s Test Your Ad platform measures consumers’ emotional reactions to creative assets using proprietary FaceTrace® technology and a large, continuously updated database of over 120,000 TV ads. By translating emotion into validated metrics—Star (long‑term market‑share growth), Spike (short‑term sales lift), and Fluency (brand recognition)—the service predicts both short‑ and long‑term commercial impact. Users can benchmark new concepts against competitors, categories, and industry standards, run studies across TV, social, audio, print, and outdoor, and receive actionable guidance to improve creative at any development stage. Results are delivered within 24 hours via a web dashboard that supports export to PPT, PDF, or CSV.
Target Audience
Primary customers are brand marketers, advertising agencies, and media planners who need data‑driven validation of ad concepts and ongoing performance monitoring across multiple media channels.
Features
- Proprietary FaceTrace® methodology captures second‑by‑second emotional responses, including happiness peaks and intensity curves
- Star, Spike, and Fluency ratings validated by IPA, WARC, and TikTok to forecast market‑share growth, sales lift, and brand recall
- Competitive Edge database with daily updates of 100,000+ ads for benchmarking against rivals, categories, and industry bests
- Multi‑channel testing (TV, digital/social, audio, print, outdoor) with a single unified workflow
- Rapid turnaround: full reports delivered in 24 hours, viewable on desktop or mobile
- Exportable results (PPT, PDF, CSV) and optional Pro reports with deeper insights such as emotion types, brand asset analysis, and tailored creative guidance