Synup provides a white‑labeled cloud operating system that consolidates lead generation, CRM pipeline, task management, invoicing, and local marketing tools for agencies. The platform includes AI‑driven sales and marketing assistants, churn‑forecasting alerts, and integrated listings, reputation, social, and SEO applications, all accessible via a unified dashboard and open API. It enables agencies to manage multi‑location SMB clients at scale while offering self‑service client portals.
Funding
$6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
VVFounders
Product
Problem
Agencies that serve multiple local businesses often juggle disconnected tools for lead generation, sales pipeline, client reporting, and marketing execution. This fragmentation leads to inefficient workflows, limited visibility into client health, and higher churn risk.
Solution
Synup delivers an end‑to‑end operating system that consolidates acquisition, operations, and performance management into a single cloud platform. The OS centralizes lead scoring, CRM pipeline, task tracking, and invoicing while providing a fully white‑labeled client portal for self‑service access. Built‑in AI modules automate sales outreach, review responses, and social content generation, and churn‑forecasting alerts surface at‑risk accounts before they slip. Integrated white‑label marketing apps—listings, reputation, social, and SEO—let agencies expand their service catalog without developing new software. All data is exposed through a unified dashboard and a robust API library, enabling real‑time reporting, custom analytics, and seamless integration with existing tech stacks.
Target Audience
Primary customers are digital marketing, SEO, web‑design, and advertising agencies that manage portfolios of SMB clients and need a scalable, white‑labeled solution to deliver local marketing services.
Features
- Unified agency dashboard that aggregates leads, pipeline stages, tasks, proposals, and payments in real time.
- White‑label branding and custom URL support for client‑facing portals and marketing apps.
- AI‑driven sales assistant (lead scoring, pitch generation) and marketing assistant (auto‑generated social posts, AI review replies).
- Churn‑forecasting engine with configurable health scores and proactive alerting.
- Listings management across 75+ directories with bulk editing, share‑of‑voice visualization, and AI‑enhanced local posting.
- Reputation suite that monitors 20+ review sites, automates review‑request campaigns, and provides sentiment analysis via natural‑language processing.
- SEO module with hyper‑local grid rank tracking, multi‑keyword monitoring, and shareable performance reports.
- Integrated CRM, invoicing, e‑signature, and payment processing with customizable templates.
- Over 50 native integrations (e.g., Google Business Profile, Salesforce, HubSpot, QuickBooks, Xero, Slack) and open API for custom workflows.
- Automation engine for routine tasks such as report generation, review escalation, and campaign scheduling.
- Multi‑location support (up to 500 locations per account) with role‑based access controls and granular permission settings.