Synlig provides brands with a monitoring platform that tracks how they are represented in AI‑generated answers across major conversational models such as ChatGPT, Google AI, Gemini, Claude, Microsoft Copilot, and Perplexity. The service delivers a visibility score, benchmarks against competitors, and actionable insights to improve AI‑search presence, helping businesses ensure their products and services are recommended in AI‑driven conversations.
Funding
Funding not disclosed
Founders
Product
Problem
Brands increasingly rely on AI assistants such as ChatGPT, Google AI, Gemini, Claude, Microsoft Copilot, and Perplexity for consumer recommendations, yet they have little visibility into how these models mention or rank them. Without insight, companies cannot assess or improve their AI-driven reputation.
Solution
Synlig offers a monitoring platform that continuously tracks brand mentions across major generative‑AI models. The service assigns a visibility score, ranks the brand against competitors, and highlights trends over time. It also provides actionable recommendations to optimize website content and improve AI‑generated recommendations. The platform aggregates data into a dashboard where marketers can monitor performance, set alerts for significant changes, and benchmark against industry peers. Additionally, Synlig collaborates with academic partners to research how site content influences AI brand mentions, informing best‑practice guidelines.
Target Audience
Primary customers are marketing teams and brand managers in hospitality, retail, and other consumer‑facing industries that depend on AI assistants for recommendation traffic.
Features
- Automated monitoring of brand mentions in real‑time across ChatGPT, Google AI, Gemini, Claude, Microsoft Copilot, and Perplexity
- Visibility scoring and competitor ranking with historical trend analysis
- Content‑impact recommendations based on AI model behavior and research findings
- Interactive dashboard with alerts for score changes and ranking shifts
- Benchmarking tools to compare AI visibility against industry peers
- Research collaborations delivering insights on website content influence on AI recommendations