This startup provides an online marketplace that connects brands with journalists through a platform that utilizes filtering tools for PR pitches. By streamlining content organization and enabling instant feedback, the service reduces the time spent on mass emails and enhances the efficiency of content production for both PR professionals and media outlets.
Funding
$230K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Journalists are overwhelmed with irrelevant pitches, while PR professionals struggle to connect with the right media contacts, leading to inefficiencies in content production and strained media relations. Traditional methods rely heavily on mass emails and outdated media lists, resulting in wasted time and reduced coverage.
Solution
Synapse is a marketplace designed to streamline media relations by connecting brands and PR professionals directly with journalists. The platform provides intelligent filtering tools that enable journalists to easily find relevant pitches, while PRs can target their content to the right audience. By facilitating direct communication and providing real-time feedback, Synapse aims to improve the efficiency of content production and foster more meaningful media relationships. The platform empowers journalists to take control of the pitches they receive, reducing inbox clutter and ensuring they see only the stories that matter to them.
Target Audience
The primary users are PR professionals (agency, freelance, and in-house) seeking to connect with relevant media contacts, and journalists, reporters, and editors looking for targeted story pitches.
Features
- Intelligent filters for journalists to find tailored PR pitches quickly
- Marketplace, private, and exclusive pitch options for PR professionals
- Real-time statistics on pitch performance for PRs
- Direct messaging between PRs and journalists
- Journalist request feature for specific content needs
- Storyboard feature providing automatic feedback to PRs
- User verification process to ensure quality and relevance of users