Sympathy Brands offers a unified digital care ecosystem for funeral homes and cemeteries, centralizing family case data, automating after‑care communications, and integrating with existing CRM and web systems. Its suite—including SBConnect™, Viewneral® streaming, SBAdvance™ after‑care, and digital planning tools—helps operators streamline workflows, engage families throughout the end‑of‑life journey, and grow pre‑need and at‑need revenue.
Funding
Funding not disclosed
Founders
Product
Problem
Funeral homes and cemeteries must manage complex, time‑intensive workflows while providing compassionate, continuous support to families before, during, and after death‑care events. Limited digital tools make it difficult to capture family information, coordinate services, and maintain ongoing engagement, leading to inefficiencies and missed revenue opportunities.
Solution
Sympathy Brands delivers a unified digital care ecosystem tailored to the death‑care industry. Its core platform, SBConnect™, centralizes case data, automates after‑care communications, and integrates with existing CRM and website systems. Complementary services—including Viewneral® virtual streaming, SBAdvance™ automated after‑care, FuneralPlan™/ShivaPlan™ planning tools, and an online Arrangement Center—enable funeral homes and cemeteries to capture leads, streamline service delivery, and nurture long‑term family relationships. The suite also offers seminar management, enhanced family profiles, and cemetery mapping tools, all designed to reduce manual data entry, improve operational efficiency, and drive revenue growth through personalized, ongoing family support.
Target Audience
Primary customers are funeral homes and cemetery operators seeking to modernize their operations, improve family engagement, and increase pre‑need and at‑need sales. The platform also serves allied service providers such as senior‑care firms, insurance companies, and non‑profits that support end‑of‑life planning.
Features
- SBConnect™ platform that consolidates family data, automates case workflows, and syncs with CRM and web portals
- Viewneral® virtual streaming services for live eulogies and remote memorialization
- SBAdvance™ automated after‑care engine with personalized, sequenced email touchpoints and analytics
- FuneralPlan™ and ShivaPlan™ digital planning tools that generate shareable tribute and service information
- Online Arrangement Center for lead capture, lead routing, and tracking of pre‑need and at‑need inquiries
- Cemetery software suite with digitized map management, monument ordering, and perpetual‑care tracking
- Seminar series management to generate pre‑need awareness and community engagement
- Integrated dashboards providing real‑time metrics on family interactions, case status, and revenue opportunities