Symbiosys is a retail media platform that facilitates collaborative bidding between brands and retailers, enabling them to run offsite sponsored product ad campaigns together. This approach addresses the limitations of traditional retail media by combining top-of-funnel scale with bottom-of-funnel performance, resulting in increased traffic and sales for both parties.
Funding
$9.8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional retail media strategies often struggle to achieve both broad reach and high performance. On-site retail media lacks scale, while off-site advertising on the open web often suffers from poor performance and an inability to effectively target high-intent shoppers.
Solution
Symbiosys offers a retail media platform designed to bridge the gap between top-of-funnel reach and bottom-of-funnel performance through collaborative campaigns between brands and retailers. The platform enables brands and retailers to combine their advertising efforts, leveraging first-party retailer data to target consumers with relevant ads across various channels, including search, social, and video. By aligning marketing strategies, Symbiosys aims to amplify performance marketing, drive incremental traffic, and increase sales for both brands and retailers. The platform's self-service console and real-time reporting dashboards provide transparency and control over campaign performance.
Target Audience
The primary target audience includes brands looking to leverage retailer data to improve ad performance and retailers seeking to increase ad revenue and scale their retail media network.
Features
- Collaborative bidding functionality allowing brands and retailers to combine their buying power
- Off-site sponsored product ad campaigns driving traffic directly to retailer product pages
- Integration with search, social, and video advertising channels
- Real-time reporting dashboards for monitoring and optimizing campaign performance
- Self-service console providing efficiency for both brands and retailers
- Codeless integration for fast deployment
- Leverages first-party retailer data for enhanced targeting