The startup offers an event management software platform tailored for business-to-business event marketers, featuring optimized event registration and ticketing with customizable themes. This platform enables marketers to efficiently gather segmented audience data with various attendee types and conditional logic, enhancing data quality and event personalization.
Funding
$23.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Event marketers often struggle with fragmented systems and manual processes for managing events, leading to inefficiencies in registration, data collection, and attendee engagement. Generic event management tools lack the customization needed to create branded experiences and capture segmented audience data effectively.
Solution
Swoogo provides a comprehensive event management platform designed to streamline B2B event marketing, offering customizable registration, data analytics, and attendee engagement tools. The platform enables marketers to create branded event websites, automate email communications, and manage event logistics for in-person, digital, and hybrid events. With Swoogo, event professionals can build tailored registration flows with conditional logic, capture detailed attendee data, and integrate with existing CRM and marketing automation systems. The platform's cooperative ecosystem and open API facilitate seamless integration with other event software, CRMs, and marketing platforms, allowing users to build a best-of-breed tech stack.
Target Audience
Swoogo is designed for B2B event marketers, event agencies, and enterprise organizations that require a flexible and customizable platform to manage in-person, digital, and hybrid events.
Features
- Customizable registration forms with unlimited conditional logic, registrant types, and custom questions
- Event website builder with drag-and-drop widgets and advanced design tools for creating branded experiences
- Automated email communications for invitations, reminders, and post-event follow-ups
- Attendee mobile app for event schedules, networking, and real-time updates
- Onsite check-in app for quick and easy attendee management
- Session and speaker management tools for collecting and reviewing session proposals
- Sponsor management features for tailoring sponsor experiences and communications
- Data analytics and reporting tools for tracking attendee engagement and event ROI
- Integration with 30+ third-party technologies, including CRM and marketing automation platforms, via REST API and webhooks
- Event Hub for hosting schedules, streaming links, and live webinars for digital and hybrid events